Define the customer
Describe the audience you want to reach, the problem they need solved and the buying situation. Specific audiences make channel and message decisions easier.
Choose channels intentionally
Select channels based on where your customers actually pay attention and what your team can execute consistently. Avoid trying to do everything at once.
Measure what matters
Choose a few metrics such as leads, conversion rate, customer acquisition cost or revenue by channel. Review performance and reallocate effort.